Women Who Create / Lyndsey Haskell

Women Who Create / Lyndsey Haskell. Welcome to the 8th instalment of my fortnightly interview series with creative women who run, own and thrive in their own businesses, careers, blogs, online shops, dreams. I am so thrilled to be able to share such inspiring stories of creative success with you! This weeks post features my dear friend and business besty Lyndsey of What You Sow. You may have seen this inspiring gardening business in publications such as Homes & Gardens and Khoolect but more recently as one of the entrants for this years Mollie Makes Handmade Awards with her amazing #secretseedswap which is in its 3rd year! Hop over to Pinterest to see what all the fuss is about… I guarantee you will come away seriously inspired!

Tell us a little about your background…

My name is Lyndsey Haskell, I am the owner of What You Sow, on online shop and blog helping people who love to grow things make the most of their green spaces. I work from a studio above the ONCA Gallery in central Brighton which I am lucky enough to share with a lovely bunch of other creative people.

Do you have creative habits or rituals within your work that help you stay focussed and happy? 

I’ve never been a morning person, so it helps to have a fellow creative pal at work who motivates me to get into work and make an early start. Every Monday at 8.30 we meet for avocado on toast with coffee and discuss how our weeks are looking.

What two things can’t you live without?

Greenery – I really need plants and flowers, or pictures of plants and flowers, around me in order to function (I just counted and the plant count in our studio is currently at 45).

My Canon 600D – as well as taking product shots and plant pictures for the What You Sow shop and social media, I also work freelance taking photos for charities and community groups.

What is your biggest source of inspiration?

Solitude. I am constantly surrounded by so many amazing sources of inspiration but I need a lot of time on my own to process my ideas and put them into some sort of coherent plans and projects. This is often walking along or sitting on beautiful Brighton beach just watching the waves.

What is the meaning of ‘craft’ to you?

It’s about taking the time and care to make something special that will last. Time is such a rare commodity nowadays, so using it to appreciate or make something home-made is something that I think more of us could benefit from.

If you could collaborate on a creative project or idea with anyone… who would it be & why?

I’d love to work with artist Lucy Auge on something for What You Sow when we both have some time. I love the way she sees and documents the plants she comes across and her 500 flowers study is stunning.

Do you have a favourite piece of equipment that inspires your day to day process?

I have a standing desk in the studio which as well as being good for my back, helps with productivity too!

What is the best thing about running your *business/blog/working for yourself?

Having the space to mix the creative with the more routine side of things as fits me best. And combining both parts as necessary to make What You Sow the best it can be.

What is your proudest creative moment in your journey so far?

There are loads of proud moments, and I’m always so excited to read a new bit of press about What You Sow (Country Living was a BIG highlight).


Also a few weeks ago I was at my nan’s 80th birthday party which was full of relatives I hadn’t seen since I was little. As she introduced me to everyone she told them about What You Sow too and the pride she expressed made me feel really proud too.

interviewsAmy Phipps