Women Who Create / Chloe & Abigail Baldwin

Women Who Create / Chloe & Abigail Baldwin

Welcome to the first instalment of Women Who Create Things Their Way series series 2. This year we are moving forward with the project and growing as we go. Adding new faces, skills, areas of expertise and experiences and inspiration to the fold. After a short break over the festive holiday we are back with a fantastic mix of interviewees!

Let’s kick things off with the creative duo Buttercrumble, a design and illustration company who aim to make you smile with their gorgeous playful design and super on it work ethic!

Tell us a little about your background…

We grew up in the sunny seaside town of Scarborough and have always loved art and design. Our Granddad worked as a printer in the town which meant we had a surplus supply of paper to scribble and paint on! From 2013 to 2016 we worked towards and completed a degree each in Graphic & Communication Design at The University of Leeds. We fell in love with the city and here we gained valuable experience working for marketing and PR agencies, and design studios. All of these experiences have enabled us to work on our passion – Buttercrumble!

Do you have creative habits or rituals within your work that help you stay focused and happy?

Fail to prepare, prepare to fail! It’s really important for us to plan and manage our workflow to ensure we can achieve the best possible results for our clients. We believe that great design can only be built on strong foundations.

What two things can’t you live without?

Chocolate (sweetness is our weakness) and beautifully designed visuals!

What is your biggest source of inspiration?

We take inspiration from all around us. You can’t force inspiration; you just never know when it’ll strike!

What does ‘creative’ mean to you?

To be creative, be prepared to think outside the box. Be wild or go home! It’s always easier to rein back a bonkers idea than build up a safe idea. Take these ideas and then be inventive.

If you could collaborate on a creative project or idea with anyone… who would it be & why?

We love to collaborate with people from other disciplines as it’s interesting to see the different harmonies design can create.

Do you have a favourite piece of equipment that inspires your day to day process?

Our diary – the most effective thing to organise our design work.

What is the best thing about running your business especially as a duo?

It allows you to reach out to clients on a more personal level. We love getting to know others and hearing their stories and how we can help them!

What is your proudest creative moment in your journey so far?

Graduating together with a creative degree has been one of our proudest moments. Being the first people in our immediate family to have degrees made it a proud moment for them too.

What one piece of advice would you share with fellow women who create to help them on their business journey

It’s so important to be sisterly to one another as supporting another’s success won’t ever dampen yours. This said, don’t be afraid to shout about your own success and celebrate every tiny victory!

You can find more from Chloe and Abi over on their website or via social media x

interviewsAmy Phipps