Women Who Create / Jo Norton
Welcome to the seductively pink world of Mille Saison, hand crafted silk accessories brand created by fashion graduate Jo Norton.
Tell us a little about your background...
I studied fashion at Kingston University and then started Mille Saisons, a silk accessories brand a couple of years ago. I never had any grand plans to have my own business, it just sort of naturally developed. My parents had their own business and I have always been interested in the running of businesses (even at my teenage Saturday job I'd want to learn why the shop was making certain decisions and I loved Young Enterprise at school) so it has all sort of fallen into place and made sense in the end.
Do you have creative habits or rituals within your work that help you stay focused and happy?
Lots of lists! And always having music or a podcast on. I love a little scroll through Instagram to re-inspire myself during a break too.
What two things can't you live without?
Naps! (I have a sleep disorder) and Freddos.
What is your biggest source of inspiration?
Other people running their own businesses always. I also love my silk fabric and colours; a good set of swatches is wonderful.
What is the meaning of 'creativity' to you?
Being able to make first of all, to dream or imagine something and then being able to make it a reality. And is it cringey to say it's a way of living? Because I can't imagine living without being able to be creative.
If you could collaborate on a creative project or idea with anyone... who would it be & why?
I'd love to work with an embroiderer as I think delicately embroidered eye masks and chokers could be really beautiful.
Do you have a favourite piece of equipment that inspires your day to day process?
Not hugely inspiring but my thread snips are so useful!
What is the best thing about running your business?
Making my own rules and being able to work during my most productive times of day; I love the flexibility.
And what is or has been the most challenging?
I guess setting those rules for yourself and sometimes motivating yourself when everything seems to be going wrong. Sometimes I just need a small task to start me off and then I can keep going!
What is your proudest creative moment in the journey so far?
Seeing one of my scrunchies featured in The Sunday Times Style. Having one of my products in print has been a real goal for me this year and to reach it has felt pretty damn good!
What one piece of advice would you share with fellow women who create to help them on their business journey?
Learn what suits you best and work around/with that. It (usually) all works out in the end so try to spend less time worrying, although it has taken me years to realise that!