Women Who Create / Eliza Cumming

Tell us a little about your background...

I run a home and lifestyle brand, The Cuzon Market which launched online at the end of July. So it is very new and in the early stages, growing a little bit every day. Before this I was very focused in fashion; I studied Fashion Buying Management for four years at the University of Westminster and worked as a Buyers Assistant at ASOS. My passion has always been more geared toward interiors and home design which is what led me to start The Cuzon Market. I am now based in Nottingham where I spend every day working on creating new opportunities for the brand and developing new prints of course!

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Do you have creative habits or rituals within your work that help you stay focused and happy? 

I walk my dog, Luca, every day around the local fields. I can spend hours just tucked away alone working on my laptop and I end up overthinking everything. So this helps to get out of my head and back down to earth a little bit.

What two things can't you live without?

Luca. He is part dog and part Tasmanian devil – I’m obsessed with him. And Swizzles Love Hearts of course.

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What is your biggest source of inspiration?

I’m very pro digital inspiration – I use Pinterest and Instagram every day to discover new places and images that I wouldn’t be able to see in real life. I might just see a colour or a shape which will give me an idea for a print.

What is the meaning of 'creativity' to you?

I think it translates as something different for everyone. It doesn’t have to be about making something with your hands but using your imagination in whatever field to come up with something new and original. Having that lightbulb moment, idea or vision.

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If you could collaborate on a creative project or idea with anyone who would it be & why?

I would love to collaborate with the clothing brand Ethcs, creating some brighter, printed tote bags and t shirts promoting veganism.

Do you have a favourite piece of equipment that inspires your day to day process?

I can’t live without Adobe, from designing the prints, product photography, website development to digital and physical marketing; I use an Adobe programme for everything.

What is the best thing about working for yourself?

Knowing that any achievements I make are solely down to me. There is nothing within my business that I haven’t developed or designed myself. Reminding myself of this picks me back up when I am feeling demotivated.

And what is or has been the most challenging?

I think it can be very isolating and you can get stuck in your own head and start comparing your progression, success and aesthetics to everyone else.

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What is your proudest creative moment in the journey so far?

A few weeks ago I was featured on Sarah Akwisombe’s (Interior stylist and blogger) Instagram story as she toured around a flat she had styled. It was surreal to see my cushions amongst all these other great designers.

What one piece of advice would you share with fellow women who create to help them on their business journey?

Success doesn’t happen overnight so just keep working at it and don’t be too hard on yourself. Always remind yourself of everything you have done so far – there was a time when none of it existed. You are always ahead of yesterday. Never give up!

Find more from Eliza and support local business this season by shopping small and buying handmade! There is still time to beat the beige and get yourself a special homeware item from TCM

eliza cumming of the cuzon market
Amy PhippsComment